There are a host of ways you can leverage IGTV, from promoting events and experiences, to showing off your facilities or providing tours of your destination. Sign up for Travel Tripper's newsletter to get the latest news, tips, and resources delivered to your inbox. Reasons to prefer hotels over Airbnb / vacation rentals. By âwe,â he means Edition Hotels, his collaboration with Marriott International Inc., which already touts eight locations. A visually inviting account as a whole also gives users a reason to follow your hotel instead of just liking single posts. 185,232 were here. A creative agency or photographer can help you plan your Instagram accountâs color scheme and artistic style. Pro tip: Showcase unique products or designs in your posts to inspire your followers and provide ideas that they can replicate in their own homes. These are then reposted to the hotel’s thousands of followers and marketing channels. While The Rome Cavalieri Waldorf Astoria is all about high-end luxury, itâs Instagram account manages to balance super-slick photos with plenty of natural shots. So with public safety our priority we feel this is the best course of action right now. Pro tip: Instagram is packed with perfectly composed travel images that inject a sense of wanderlust, but it’s also a place where your images can tell a story. Osbourne Hotel does a great job of engaging its followers by using Instagram Story Highlights. A collection of one-of-a-kind hotels, showcasing superlative dining, entertainment & amenities for guests & locals in the know. To survive, they are adapting with extra-deep cleaning and contactless interactions. They spray the bed sheets with invisible paint before checking out, then check in again the next day under a new name. Recent posts from all hashtags are temporarily hidden to help prevent the spread of possible false information and harmful content related to the election. ... Water Street Instagram. A lot of global hotel brands still haven’t used IGTV (Instagram’s new video format). Owned by Vanessa Branson (sister to Richard Branson), the boutique El Fenn Marrakech… Owned by Vanessa Branson (sister to Richard Branson), the boutique El Fenn Marrakech dazzles with its gorgeously styled rooms, matching contemporary flair with traditional Moroccan design. Pro Tip:Â Geotags and hashtags are great for photo discovery. By mentioning noteworthy Portland sights and creating helpful neighborhood guides, The Society Hotel’s Instagram account goes beyond mere visuals to promote the kind of experiences that will inspire its audience. To inspire your Instagram marketing strategy, here’s our 2019 edition of the top 10 hotels on Instagram. Facebook’s Head of Travel reveals their ambitions for travel planning and booking, Integrating local experiences to differentiate your hotel, The future of the CRS: Digital marketing connectivity and open APIs, How hotels will need to adapt Duty of Care policies for the coronavirus pandemic, The essential digital marketing & demand generation strategy checklist for hoteliers, [Webinar Recap] 3 Steps to Creating a Data-Driven Strategy for 2020. Empty Hotels Get Second Life as Tiny Apartments During Pandemic Developers are converting closed hotels and motels into housing, aiming to offer affordable units in hot markets with high rents Required fields are marked *. By “we,” he means Edition Hotels, his collaboration with Marriott International Inc., which already touts eight locations. It’s a great way to help others relate to the experiences you’re trying to showcase, while also helping to convey the spirit and attitude of your brand identity. Here are a few of the reasons where I prefer hotels over staying in an Airbnb: Hotel points! Glassdoor gives you an inside look at what it's like to work at Edition Hotels, including salaries, reviews, office photos, and more. For more than half of millennials , the most important current demographic group, Instagram is their first point-of-reference when picking holiday destinations. Advertisement. Look no further. When they scan the bed, the paint is still there. This in-depth article offers a step-by-step guide on how to repost images on Instagram. Pro Tip:Â Posting behind-the-scenes content of your hotel and staff is a great way to stand out from the crowd, create a feeling of openness, and show off your hotel’s personality. Creating a unique visual style that resonates with your target demographic can help you gain far more attention than trying to replicate what everyone else is doing. In addition, there’s a consistent use of color throughout the gallery. Stay on top of hotel distribution and marketing trends. Pro Tip: More than ever, travelers want to stay somewhere unique and special. #editionhotels. The hotelâs Instagram is pure visual eyecandy, showcasing the propertyâs beautiful indoor and outdoor spaces, from the nature-surrounded pool and color-splashed rooms, to antique furnishings and velvet sofas in communal sitting areas. Alila manages boutique luxury hotels and resorts. Serve your top guests and players just as easily online as offline with integrations to your loyalty systems. Set on the cusp of the charming Old Town neighbourhoods of El â¦ Beautiful images of luscious scenery and golden sands will leave you swooning over the location of this Brazilian beachside beauty. Analytics and Conversion Rate Optimization, Customer Loyalty and Reputation Management. The West Hollywood EDITION is located on the corner of West Sunset Boulevard and North Doheny Drive, where West Hollywood meets Beverly Hills. The Instagram account of this chic London hotel … Your email address will not be published. The top 10 hotels on Instagram, 2019 edition, playing a game on the hotel’s tennis courts, Analytics and Conversion Rate Optimization, Customer Loyalty and Reputation Management. Read The Bodrum EDITION, Turquoise Coast, Turkey hotel review on Telegraph Travel. Edition is a step above the tired hotels of WeHo, with a chic cosmopolitan feel and common areas to boot. Pro tip: Consider having a consistent color scheme throughout your Instagram account to build a clear brand identity. As well as building awareness and inspiring travelers, independent hotels and global chains can now use the platform to drive direct bookings. Coming Soon. The 353-room hotel has starting rates of $375, but the cheapest room normally will be roughly $195 (with the Penthouse going for $9,995 a night). Today (June 24, 2019 ): Top 10 hotels with the most Instagram followers.. Instagram is big in the world of travel. Leading up to the grand opening, The Ned also used Instagram to build buzz with behind-the-scenes photos and video. Enjoy twice daily game drives and unforgettable views. Featuring 140 guest rooms and 48 suites with 2 penthouses. Monday newsletters always feature top 10 travel lists to inspire. She is an admitted travel junkie and loves finding amazing hotel deals when booking direct. Insights, knowledge, and information to help you dominate the online travel space. Corporate Travel Management, a listed Australian firm that organises business jaunts, has warned the impact could last up to six months. Pro Tip:Â To really connect with your target audience, think about the kind of content and visual style that clicks with them. ð³ï¸âð Erkek arkadaÅÄ±m ve ben Bodrum YalÄ±kavak koylarÄ±nda gezdik. Hotel The Miami Beach Edition Pro Tip: By showing everyday scenes of local life in your neighborhood, youâll help create a connection with your guests, making them feel part of your community before they even arrive. Discover the new generation of luxury at The London EDITION. With a staggering one billion monthly active users, Instagram’s undeniable power to influence consumer decision-making continues to grow. Ringing in the New Year in New York City will look a little different this time around. In addition to favorite local businesses, include shots of local landmarks, tourist attractions, and scenes of everyday life. Offering a magical location in unique glass igloos, the Instagram account of this resort in Finnish Lapland focuses on the pristine landscape and experiences that attract adventure-seeking travelers. By Bystander. Inspiring travelers with Facebook’s new Trip Consideration, The future of the CRS: Digital marketing connectivity and open APIs, How hotels will need to adapt Duty of Care policies for the coronavirus pandemic, The essential digital marketing & demand generation strategy checklist for hoteliers, [Webinar Recap] 3 Steps to Creating a Data-Driven Strategy for 2020. Pro tip: Collaborate with social media influencers to give your own social media presence a boost and increase your fan base. Sparkling glasses of rosé, fresh plates of seafood, and glamorous beachfront celebrations. In addition to building awareness and inspiring travelers, Instagram can now also be used to drive direct business with its booking feature. Times Square Edition launch party. In this example, Osbourne Hotel uses this feature extensively to promote everything from its events and food menu, to its extensive array of beers, cocktails, and BTS (behind-the-scenes) material. Book Now. Envisioned by Ian Schrager and Marriott International, EDITION is a personal and unique hotel experience. 185,096 were here. With 800 million monthly active users, itâs become an undeniably powerful platform for marketers, especially with the recent addition of its all new booking feature. The Bodrum EDITION is just steps from the bay, 3 kilometers from Yalikavak Marina at the western point of the Bodrum peninsula, and minutes from Bodrum Castle and Bodrum Amphitheatre. The vast majority of people will be happy for you to do this â especially popular social influencersÂ looking to increase their own exposure. But with the opening of Ian Schragerâs second Edition hotel in NYC, that might soon change. Pro Tip: To see what captivates travelers about your hotel, lookÂ for your hotel on Instagram’s âPlacesâ tab. Bleached-out images create a cool vintage look, but what really stands out is the way this account shows off the local neighborhood. This strategy will add variety to your Instagram account and help your followers feel more connected to your destination. Hotels have been devastated by the pandemic. When taken from the plush surroundings of a sleek luxury hotel such as New York's five-star Mandarin Oriental, the Instagram envy rating goes through the … While gaining less exposure, this tactic will help you become more âfindableâ to your target audience. Grains of Golden Sand, En Viu's dramatic 90-foot mural lining the walls of the Paradise Club at the Times Square Edition.. Photo: Nikolas Koenig / Courtesy of Edition Hotels Designed by Ian Schrager—a pioneer in the luxury and boutique hotel industry—the popular hotel is most frequently featured on Instagram for … Staff at The Bodrum EDITION are both practiced and arch, there when you need them but leaving the “Yes, sir,” behind. Pro Tip:Â If youâre reposting your guestsâ photos, youâll need to ask for their permission first. While in hotels on layovers around the world, Young became transfixed by something they all had in common: funky floor coverings. As part of a recent Instagram takeover, Grand Hyatt Singapore worked with Charlotte Mei de Drouas (a TV host/presenter and nutritionist) to provide behind-the-scenes coverage of its global final of Hyatt’s ‘The Good Taste Series.’ Charlotte went into the hotel kitchen to watch Hyatt’s best chefs produce Instagram-worthy dishes from their culinary repertoire! Maximize revenue with an all-in-one reservations platform and innovative demand generation services. Scenes of friendly fisherman, the neighborhood market, and fresh cacao plucked fresh from the hotel garden instantly make you want to hop on the plane and live like a local. Schrager recruited chef John Fraser for all Edition food, including 701West. Join our global partner network or white label our reservations and e-commerce solutions. Town Hall Hotel. Our room service is available to hotel guests to experience. What kind of images are going to generate talkability and buzz among your own specific audience? Outfit your dreamscape with 300-thread-count linens, feather and down pillows and lush duvet to enjoy a relaxing sleep, night after night. 1,136 Likes, 13 Comments - EDITION Hotels (@editionhotels) on Instagram: “We’re celebrating #Pride in a big way at The #LondonEDITION Firstly, we’ve teamed up with…” EDITION Hotels combine the visionary genius of boutique hotelier Ian Schrager, the service delivery of a world-class luxury hotel, and the global reach of Marriott International to create an entirely new experience in the world of hospitality. Wednesday 13 March 2019. Think how your Instagram account can be used to inject a sense of wanderlust and make it easy for travelers to explore your destination. Located in a historic building on the outskirts of Soho, just moments from Mayfair and Covent Garden, our 5-star hotel embodies the boutique elegance and quiet confidence that is the cornerstone of Ian Schrager's philosophy. Edition hotels set themselves apart by appealing to a new kind of demographic: trend-conscious, multi-generational travellers who value the slick yet unobtrusive vibe upon which the brand thrives. Their account also features plenty of user-generated content, including perfectly framed shots from major Instagram influencers. Welcome to Marie Claire, the site that women turn to for information on fashion, style, hairstyles, beauty, womens issues, careers, health, and relationships. The Edition® Hotels are known for a variety of individualized hotels, located in the gateway cities around the world, such as London, Miami Beach, New York, Barcelona, and more. Itâs much better to hone in on a type of visual style that inspires your core market and celebrates your own unique persona. Shots of celebrations and large social gatherings are featured prominently. Quirky, playful and unashamedly cheeky, the Instagram account of this hip B&B in Brooklyn and Nashville grabs attention with its striking and sexy images. Diana Ross and Nile Rodgers and Chic made a surprise appearance at the opening of Ian Schrager's latest hotel in New York yesterday, The Times Square Edition, singing 'I Want Your Love', 'Upside Down' â¦ Just like any form of marketing, trying to appeal to everyone on Instagram can make you come off feeling bland and forgettable. Think about composing shots that invite guests into the scene rather than keeping them at a distance. Major tourist sights of the Eternal City feature prominently, and the hotel uses a good mix of popular travel hashtags and geotags to ensure their photos reach a large community of inspiration-seeking jetsetters. So the Gleneagles Hotel in Scotland gets our respect for having experimented with this relatively new tool. Top posts. This luxury hotelâs Instagram feed generates a huge amount of engagement through a combination of glossy images and video content, which often gain thousands of likes. Since we featured Firmdale Hotels in our first list back in 2015, they’ve boosted their Instagram followers from just over 10,000 to over 67,000. So if your hotel has lots of unique decor and interesting design elements, make sure they feature heavily to inspire your followers. Will Facebook Recommendations create a new channel for hotel bookings? Check out this hotel’s Top Posts to see a host of images taken by influencers with legions of followers. The Shanghai Edition Luxury Hotel is Now Open â Robb Report Thereâs also a fun, fashionable and youth-driven flavor throughout their content, which reflects Virginâs overarching brand ethos. All content is posted anonymously by employees working at Edition Hotels. Early Edition Covid19 update. When you do re-post, credit the personâs Instagram handle to engage them in the post and widen its reach. During its ‘Glorious Garden Party’, the hotel posted a clip of its staff pouring a Champagne tower and a video of two former tennis legends playing a game on the hotel’s tennis courts. A collection of one-of-a-kind hotels, showcasing superlative dining, entertainment & amenities for guests & locals in the know. The result is a refreshing collection of individualized hotels (the anti-hotel chain), representing a new generation of luxury. The Edition is set in the former Berners Hotel in Fitzrovia, and its design comes from a mix of ages and inspirations: there are elements of aristosâ country piles and London gentlemenâs clubs, secret Parisian hideaways and New Yorkâs Grand Central Station. Over the next three years, Marriott International’s Edition Hotels is poised to open 12 new hotel projects spread across four major global hospitality regions, representing a bountiful and prolific expansion for Edition Hotels. 188,421 were here. The Top 10 Hotels on Instagram, 2018 Edition. Just be sure to place them in the first comment of your post (rather than in the caption) to keeps things clean and less salesy. Become an expert hotel marketer with our free resources. The Instagram account of this chic London hotel is full of stylized images, from dapper gents in tailored suits to expertly plated dishes in its hip ‘Corner Room’ restaurant. Each EDITION hotel is refreshing and original—designed for nuanced, enchanting, and truly memorable experiences. Pro Tip:Â Rather than posting a range of visual styles, why not go for a strong and cohesive visual theme? Become an expert hotel marketer with our free resources. Since opening its doors back in May 2017, The Ned has already amassed over 91,000 followers. User-generated content has a feeling of authenticity that can help to boost engagement levels beyond simply posting self-promotional content. Valeria Hinojosa, a Bolivian private banker turned influencer with 129,000 Instagram followers, specializes in promoting eco hotels around the world, for which she charges upwards of $3,000. A collection of one-of-a-kind hotels, showcasing superlative dining, entertainment & amenities for guests & locals in the know. Instagramâs huge influence on consumer decision-making continues to grow. Airlines and hotels are reporting steep falls in bookings. Advertisement. 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